About · The team

Board-level experience, working hands-on.

Fidwen is deliberately small and senior. The people you work with have operated at board level across financial and professional services, insurance and technology — and have carried the real load of scaling businesses, building sales and distribution, running operations, and taking companies through to exit. No account-manager layer, no bench of juniors learning on your time.

Steve Andrews, Founder of Fidwen

Steve Andrews

Founder & Director

Steve founded Fidwen to give leaders senior, hands-on help applying technology and AI to how their business actually runs — where technology, commercial growth and operations meet, and all three have to line up for change to hold.

More than two decades leading technology, large-scale operations and commercial growth in equal measure, at board level across financial services and wealth technology, technology consultancies, and investment-backed and enterprise businesses — including significant work in the digital transformation of financial advice.

Financial services & wealth Fintech & adviser technology Sales & distribution Operations & change Technology due diligence Applied AI & automation
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Steve Murphy, Co-founder of Fidwen

Steve Murphy

Co-founder & Director

Steve brings 35 years in insurance to Fidwen, more than a decade of it at senior management and board level across some of the UK’s best-known insurance businesses — the kind of experience that tells you quickly which changes actually move a book of business, and which only move slides.

Group CEO of One Call Insurance Brokers; Trading Director for the Atlanta Group, covering Swinton, Carole Nash, Autonet and Paymentshield; and Director of Insurance at Connells Group, where he built propositions across the overlap between estate agency and insurance distribution.

Insurance broking & distribution Personal & commercial lines Panel strategy Trading & pricing Product proposition design Board-level leadership
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Why it is built this way

Most AI and technology work fails on the business, not the technology. So Fidwen pairs technology and operations depth with real sector credibility: people who have run the businesses being changed, know the economics and the regulation, and can tell the difference between a change that pays and one that just looks modern.

You get judgement, not just delivery — vendor-neutral, honest about what is worth doing, and measured in operations rather than slideware.

Work with us

A short, frank conversation about where technology and AI fit your business — and where they don’t.

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