This policy explains what personal data Fidwen ("we", "us") collects through this website, how we use it, and the rights you have over it. We keep data collection to the minimum we need, and we don't sell it or share it for marketing.
Who we are
Fidwen is a technology, AI and business-operations consultancy based in Manchester, United Kingdom. For any privacy question or request, contact steve@fidwen.ai (a postal address is available on request). We are the data controller for the information described here.
What we collect, and why
- Contact enquiries. When you use our contact form we collect your name, email, company (optional) and message — so we can read and reply to your enquiry.
- AI Opportunity Analysis. The tool runs in your browser. If you choose to send us your result, we receive your answers (such as business size and sector), your readiness score and, if you provide them, your name, email and company — so we can send your written analysis and follow up.
- AI Brief newsletter. If you sign up, we collect your email address so we can send you our occasional AI Brief. You can unsubscribe from any email at any time.
- Anonymous benchmarking. When you complete the AI Opportunity Analysis we store an anonymised record of your answers, your score, a rough location (country) and a random session reference — but never your name, business or email — so we can produce aggregate "firms like yours" benchmarks. These records are held separately from any contact details and cannot, on their own, identify you.
- Analytics. We use Cloudflare Web Analytics, which is privacy-first and cookieless — it measures page views and traffic trends without cookies, without tracking you across other sites, and without collecting data that identifies you personally.
Our lawful bases are: legitimate interests — and, where relevant, taking steps at your request before entering a contract — for responding to your enquiry and following up on your analysis result; your consent for sending you the AI Brief newsletter or other marketing; legitimate interests for keeping the site secure and for producing anonymous, aggregate benchmarks and traffic trends; and performance of a contract if we go on to work together. Where we rely on consent you can withdraw it at any time; where we rely on legitimate interests you can object.
Cookies
This site sets no advertising or cross-site tracking cookies, and our analytics are cookieless. We show a short consent banner on your first visit so you can accept or reject optional cookies — such as those set by Google when you open our booking calendar. For the full detail, see our Cookie Policy.
Who we share it with
We do not sell your data. We use a small number of trusted providers purely to run the site and communicate with you, each acting on our instructions only: Cloudflare (website hosting and cookieless analytics), Resend (delivering enquiry and report emails), MailerLite (sending the AI Brief newsletter, if you subscribe), and Google (web fonts, and the booking calendar you can choose to open). We don't share your data with anyone else except where the law requires it.
Where your data is processed
Some of these providers are based in, or store data in, the United States or other countries outside the UK. Where personal data is transferred outside the UK, we rely on the safeguards allowed under UK data-protection law — such as the UK's adequacy regulations or the International Data Transfer Agreement (or the Addendum to the EU Standard Contractual Clauses) — so your information continues to receive an equivalent level of protection.
How long we keep it
We keep enquiry and analysis details only as long as needed to respond and to follow up on a genuine business conversation — as a guide, up to 24 months after our last contact — after which we delete or anonymise them. If you become a client, we keep records for as long as the relationship and our legal and tax obligations require. Newsletter subscribers are kept until you unsubscribe. Anonymous benchmarking records hold no personal data and may be kept in aggregate. You can ask us to delete your data sooner at any time.
Your rights
Under UK data-protection law you have the right to access the data we hold about you, to have it corrected or erased, to restrict or object to its use, and to data portability. Where we rely on your consent — for example, for the newsletter — you can withdraw that consent at any time, without affecting anything we did before you withdrew it. To exercise any of these, email steve@fidwen.ai and we'll respond within one month. If you're unhappy with how we've handled your data, you can also complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk.
Security & changes
We take reasonable technical and organisational measures to keep your data safe. We may update this policy from time to time; the date at the top shows when it last changed.
This page is provided as clear general information about our practices, not as legal advice. For advice on your own obligations, consult a qualified professional.