Artificial Intelligence

Most businesses now use AI. Few get a return.

Adoption was the easy part. The value is locked up in everything around the technology — the use case, the data, the operating model, the governance. That's the part we're built for.

54%
of UK firms now actively use AI
~31%
report a positive return on it
£78bn
unrealised AI value in UK SMEs alone
What we do with AI

We find where AI earns its place — then build it so it's trusted and used.

Not every problem needs AI, and not every AI project deserves to ship. We help you separate the two, then deliver the ones that change how the business performs.

Automation

Take the manual work out

Document handling, data entry, triage, reconciliation — the repetitive operational load that quietly costs you capacity. We automate it where it's safe and worthwhile.

Meet Dot →
Decision support

Sharper calls, faster

Surfacing the right information at the point of decision — pricing, risk, prioritisation — so your people decide with better evidence, not gut feel alone.

Meet Molly →
Customer & back office

Service that scales

Applying AI to enquiries, onboarding, and internal operations so you can grow throughput without growing headcount at the same rate.

Meet Ria →
Build vs. buy

The right tool, honestly

Vendor-neutral advice on what to buy, what to build, and what to leave alone — judged on fit and return, not on what we happen to resell.

Take the analysis →
Fractional leadership

Need someone to own all of this?

A Fractional Chief AI Officer gives you senior, hands-on AI leadership — strategy, delivery, governance and results — a few days a month up to several days a week.

Explore Fractional CAIO →
See it in action

Two agents, made tangible.

A live management dashboard, and a recovery calculator you can run on your own numbers — examples of agents that act on data, not just talk about it.

Real-time MI

One live view of the business, on any device

This is the kind of always-current dashboard Molly, our live-MI agent, keeps updated — pulling every system into cash, sales, pipeline and ops, with alerts when something moves. Illustrative data, refreshing live.

Fidwen LIVE MI· Northgate Retail Ltd
Live · updated just now
Cash position
£48,200
▼ runway ~38 days
Revenue · MTD
£126,400
▲ 12% vs last month
Open pipeline
£92,000
▲ 6 deals this week
Orders today
37
▲ 8% vs avg

Revenue — last 7 days (£k)

Needs your attention

Cash projected below £20k in ~9 days — two supplier payments land next week.
Web orders +18% vs last week — the spring promo is landing.
3 invoices overdue 30+ days (£7,400) — Ivy is chasing.
SourcesQuickBooksHubSpotShopifyStripeGoogle Analytics
● Same numbers on web & mobile — any device, role-permissioned. Illustrative data.
Fidwen MI live
Cash position
£48,200
Revenue · MTD
£126,400
Orders today
37
Cash dips below £20k in ~9 days

Meet the agent behind it: Molly — live dashboards →

Applied AI · worked example

Put a number on the opportunity

AI is only worth it if it pays. Drag your online sales to see the revenue one agent — Remi, our sales-recovery agent — could win back. It's the kind of grounded case we build before any project.

Cart recovery in action

From abandoned cart to recovered sale

Take a store doing £50,000 of online sales a year. Here's what cart recovery could win back.

Adds to cart
Real intent
Leaves
~70% lost
Agent detects
Instantly
Email + SMS
Right time
Sale recovered
Revenue back
Annual online sales
£50,000
Abandoned cart value
~£116,700
Recovered / yr*
£0
*Illustrative: £50,000 of completed sales is the ~30% that checks out, so ~£116,700 of carts are abandoned a year; recovering ~10% returns ~£11,700 (a cautious ~5% still returns ~£5,800). Sources: Baymard Institute (~70% abandonment); Klaviyo (recovery rates).

Want the full picture? Read how cart recovery works →

Worked example · Quinn

What a quoting agent gives back

Quotes and proposals eat senior time and slow the reply that wins the work. See what Quinn, our quotes & proposals agent could hand back — in hours, savings and a faster client experience.

Quoting in action

From enquiry to quote — same day

A first draft from your templates, pricing and terms in minutes. You review, tweak and send — a person always signs off.

Enquiry in
Quote needed
Quinn drafts
~2 min
You review
Quick check
Sent same day
Fast reply
Client impressed
Wins trust
Hours back / yr
0
Value of time freed / yr*
£0
Turnaround vs ~40 min
~6 min
On-brand & on-priceFewer errorsSame-day responseFrees senior time to sellA person still signs off
*Illustrative: assumes ~40 minutes to prepare a quote by hand versus ~6 minutes to review a Quinn-drafted one (~85% less time). "Value of time freed" applies the hourly cost you set to the hours saved — it's capacity and cost saved, not guaranteed new sales. Quinn drafts; you review and send every quote.

Meet the rest of the team: see Quinn and the other agents →

Where to start

Can't see where AI fits? You're in the majority.

Government research found most firms haven't identified a clear use for AI, and the biggest blocker is skills, not budget. The way through isn't a bigger tool — it's a sharper starting point.

01

Identify

Map where AI could realistically create value against how you actually operate today.

02

Prioritise

Score candidates on value and feasibility. Pick the one worth proving first.

03

Prove

Build it small, in production, with a clear measure of success tied to the business.

04

Scale

Embed adoption and governance so the gains hold and the next use case is easier.

Governance & trust

AI that survives scrutiny — from your board, your regulator, and your customers.

There's no single "AI law" in the UK. Instead, businesses sit across several overlapping regimes at once. We help you build AI that's defensible across all of them, without smothering it in process.

UK GDPRFCA Consumer Duty + AI guidanceEU AI Act (extraterritorial)UK cross-sector AI principlesSector-specific rules

This is a starting framework, not legal advice — for regulated activity we work alongside your compliance and legal teams.

The minimum that actually protects you

A governance setup most businesses can stand up quickly

  • An AI register — every system in use, internal and third-party.
  • A named risk owner accountable for AI decisions.
  • A quarterly review forum to catch new risks and tools.
  • Vendor due diligence before anything goes live.
  • Staff training so people use AI safely and well.
  • An incident response route for when something goes wrong.
Free · 3-minute check

How AI-ready is your business?

Answer a few questions about how your business runs today and get an instant readiness score, a breakdown by area, and the AI opportunities most likely to pay off for you — no email needed to see your result.

Take the AI Opportunity Analysis →
Let's talk

Turn AI activity into operational results.

Tell us where you are. We'll be honest about what's worth doing — and what isn't.

Book a callStart a conversation