Steve Andrews founded Fidwen to give leaders senior, hands-on help applying technology and AI to how their business actually runs — where technology, commercial growth and operations meet, and all three have to line up for change to hold.
That perspective comes from more than two decades leading technology, large-scale operations and commercial growth in equal measure — setting technology direction, delivering the platforms, systems and change programmes businesses run on, and running operations at scale across managed services, contact centres, sales and back office. He has done it at board level, across financial services and wealth technology, technology consultancies, and investment-backed and enterprise businesses.
A grounding in financial services and technology
A large part of that has been in regulated financial services — large networks, business operations, contact centres and technology departments, and the platforms the sector runs on — including significant work in the digital transformation of financial advice. As Sales & Marketing Director for a technology consultancy specialising in technology due diligence, value creation and bespoke software development, he worked with investment-backed and enterprise businesses.
That combination — knowing the sector, the systems and the commercial model — is what he brings to Fidwen: senior, practical advice that holds up in the real world — vendor-neutral, honest about what's worth doing, and judged on results rather than activity.
What Steve brings
Off the pitch
Away from work, Steve is a genuinely active sportsman. He played Premier League hockey, captained Lancashire and represented England Masters for five years — the highlight, winning the World Cup. He still turns out from time to time, but these days most of his competitive energy goes into attempting to master golf: a project progressing roughly as you'd expect, with the ball still very much in charge.
Work with Steve
A short, frank conversation about where technology and AI fit your business — and where they don't.
Career summary based on Steve's professional profile. Roles and dates as listed on LinkedIn. Meet the team · Steve Murphy