Steve Murphy brings 35 years in insurance to Fidwen — more than a decade of it at senior management and board level across some of the UK’s best-known insurance businesses. It is the kind of experience that tells you quickly which changes actually move a book of business, and which only move slides.
His career spans the full width of personal and commercial lines, with a track record of delivering real change in genuinely competitive markets: setting the strategic direction of a major intermediary, running trading across a multi-brand group, and building distribution where insurance meets another industry entirely.
A career across the UK insurance market
As Group CEO of One Call Insurance Brokers, Steve led the strategic direction of a major insurance intermediary. As Trading Director for the Atlanta Group of Companies, he took responsibility for trading across a diverse portfolio — Swinton Insurance, Carole Nash Insurance, Autonet Insurance and Paymentshield — developing panel strategy and optimising trading relationships to hold a commercial advantage over time.
As Director of Insurance at Connells Group he bridged property and insurance, building propositions that made real use of the overlap between estate agency and insurance distribution. He has since delivered a solus home insurance proposition for the UK’s leading estate agency group — product design shaped around the realities of a specific distribution channel rather than shaped around the insurer.
Earlier, as Head of Development at Swinton Insurance, he built the reputation for product innovation and market development that the later trading and leadership roles were founded on.
What Steve brings to Fidwen
Deep sector credibility. Fidwen’s view is that AI and technology only pay when someone in the room genuinely understands the business they are being applied to — the economics, the regulation, the distribution, and the way the work actually gets done. In insurance, that is Steve: panel strategy, trading capability, pricing, product proposition and the commercial model behind them all.
Work with Steve
A short, frank conversation about where technology and AI fit an insurance business — and where they don’t.
Career summary based on Steve Murphy’s professional profile. Roles as listed on LinkedIn. Meet the team · Steve Andrews