Technology · AI · Business Operations

Intelligent operations, engineered.

Fidwen helps leaders apply technology and AI to the way their business actually runs — turning operational ambition into systems that hold up in the real world.

Book a call Start a conversation How we work
—What we do AI strategyOperating model designProcess automationData & decisioningImplementation
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AI AGENTS

Put AI agents to work on the admin behind your business.

A team of focused agents — answering enquiries, drafting quotes, chasing invoices, keeping records straight — each shaped around how your SME runs, with a person in control of what matters.

RiaFirst responseCatches every enquiry across inbox, web and phone, and books the callback.View agent → IvyInvoicing & credit controlChases overdue invoices in your tone — you approve the sensitive ones.View agent → MollyLive dashboardsPulls every system into one live view of the business, on any device.View agent → QuinnQuotes & proposalsDrafts quotes from your templates and pricing, ready for you to send.View agent →

Four of fourteen illustrative agents — each does one job well, with a person in control of what matters.

Explore all 14 agents → See how an agent works → See where they'd pay off
What we do

Three disciplines, run as one connected system.

Most firms sell you one of these. The value is in the seam where they meet — technology chosen for how you operate, AI that earns its place, and an operating model built to absorb both.

01

Technology

The right systems, well chosen. We cut through tooling noise to architect technology that fits how you operate — not the other way round.

Explore Technology →
02

Artificial Intelligence

Applied, not abstract. We find where AI genuinely pays — automation, decision support, customer operations — and build it so it's trusted and used.

Explore AI →
03

Business Operations

Where it all lands. We redesign the operating model around the capability, so technology becomes throughput, margin, and speed.

Explore Business Operations →
Fractional leadership

A Fractional Chief AI Officer — without the full-time hire

Someone senior to own AI: the strategy, the delivery, the governance and the results. A few days a month up to several days a week, scaled to where you are.

Explore Fractional CAIO →
What we believe

Principles that keep AI useful — and safe.

Spend last

Check what your existing tools already do before buying anything new.

A person owns it

AI assists and drafts; accountability for the decision stays human.

Prove it small

One use case, in production, with a real number — before scaling.

Govern from day one

Authority, accountability and oversight built in, not bolted on after.

How we work

A clear path from friction to result.

No black boxes. Each engagement moves through the same four stages — your team alongside ours, the whole way.

01

Diagnose

We map how the business runs today, and where cost, friction and opportunity actually sit.

You get an opportunity map and a costed baseline.
~1–2 weeks
02

Design

We shape the target operating model, and the technology and AI that support it.

You get a prioritised roadmap and a clear business case.
weeks
03

Engineer

We build — pragmatically, in production, with measurable checkpoints along the way.

You get a working build in production, with a measured result.
in production
04

Embed

We make it stick: adoption, measurement and handover, so the gains compound.

You get an adoption plan and a clean handover.
ongoing
About

Board-level experience, working hands-on.

Fidwen is deliberately small and senior. The people you work with have operated at board level across financial and professional services, insurance and technology — and have carried the real load of scaling businesses, building sales and distribution, running operations, and taking companies through to exit.

So you get judgement, not just delivery: people who have made these calls with real money and real teams on the line — working directly alongside yours, with no account-manager layer in between. Vendor-neutral, and measured in operations rather than slideware.

Meet the team →

Experience across

Financial & professional services

Board-level operating experience across banking, advisory and regulated firms.

Insurance

Broking, underwriting and claims — from pricing to distribution and risk.

Technology leadership

Setting technology direction and delivering platforms that actually ship.

Sales & distribution

Building the channels, teams and pipeline that drive predictable growth.

Business operations

Running the day-to-day — process, cost and delivery at scale.

Scaling & exits

Taking companies through growth, investment and successful exit.
Insights

Latest thinking.

Clear, evidence-led writing on practical AI — what's real, what pays, and what to do.

Retail & e-commerce

AI cart recovery: stop losing the sale at checkout

Around 70% of online carts are abandoned — win a meaningful share back, automatically.Read → What's next

AI agents are coming to your operations. Here's the catch.

Pilots are near-universal; production is not. The gap is where the value lives.Read → Financial services

The broker's eight AI decisions

The eight AI decisions every independent broker now has to make — in plain terms.Read →
All insights →
Free downloads

Practical guides to get you started.

Short, practical and honest — no hype. Add your email and they're yours.

For any SME

Where AI pays in an SME

A one-page checklist to find where AI is worth it, pick your first use case, and prove it before you spend.

  • Find the high-volume, low-risk work
  • Pick one use case with a clear number
  • Check what you already pay for
  • Govern it from day one
Get the checklist →
Where AI pays — checklist cover
Insurance brokers

The Broker's Eight Decisions

The eight AI decisions every independent broker now has to make — in plain terms, plus a one-page AI scorecard.

  • Where to start, and what to automate first
  • Buy, partner or build
  • How much to let AI decide
  • How to prove it's working
Get the full guide →
The Broker's Eight Decisions — cover
The Fidwen AI Brief · Weekly

The week in AI, minus the hype.

AI news that actually affects a UK business — what's real, what pays, what to do. Free, no spam.

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Let's talk

Let's talk about how your business runs.

Tell us where the friction is. We'll tell you, honestly, whether and how technology and AI can change it.

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